When we came across Manuka Essentials, I took an instant liking to the special concept that the founder Callum Armstong has created. I have always loved mānuka and kānuka oils which are amazing natural remedies! Turns out there are huge environmental benefits to growing these plants as well. Here we ask Callum a bit about his unique business & vision...

Your business concept is very unique and purposeful. How did you arrive at the concept of Manuka Essentials?

For many years, I've dreamed of building an organization that represents some of the best local NZ made products. There's alot to be proud of when you look at the wonderful things that Kiwi businesses do. I'm also really passionate about sustainability, and protecting/regenerating our native forests. So, I've been keeping an eye out for potential opportunities to build the company of my dreams for quite some time now.

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